Real Estate Marketing Resources

Welcome to RealEstateMarketing.net! This site will be your one stop shop for a variety of FREE, downloadable PDFs and eBooks to help you develop a cost efficient and effective internet and real estate marketing plan for your real estate business, as well as prospecting, follow up and traditional marketing tips to help increase your business AND your bottom line.

The strategies, tips and materials shared on this site will come from internet and real estate marketing experts as well as former real estate professionals who have years of experience developing successful real estate marketing plans both on and offline.

Here’s a small taste of the kind of information we’ll be offering soon:

5 Easy Steps to Success In Real Estate

It may seem complicated, but achieving success in the real estate industry is surprisingly simple - if you’re willing to work hard. In fact, the road to success in real estate can be broken down into 5 easy-to-follow steps!

1. Get Leads - Obtain leads from EVERYWHERE you can think of: your sphere of influence, open houses, internet lead generation, cold calling, etc. The main thing is to gather as many leads to follow up with as possible and add them all to your pipeline.
2. Give the Leads What They Want - Every lead you wants something from you, whether it’s a list of homes for sale, a free Comparative Market Analysis, information on getting a mortgage, or something else. The important thing is to provide your lead with exactly what they want to establish your worth up front - don’t try to sell yourself to them every time you speak. Becoming their trusted expert is the best way to naturally sell yourself to your lead.
3. Automate Your Follow Up - There’s no reason to waste time sending out individual emails or scheduling individual phone calls to hundreds or thousands of leads per month - not with the various types of CRM software available today. Using an automated system saves time, helps in organization and contacts your leads on a regular basis. Follow up is the key to converting leads - they must be followed up on regularly for years if necessary.
4. Use Memorable Direct Mailers - Don’t just send out boring letters outlining your credentials as an agent - think of creative, memorable mailings to send out that will generate calls or correspondence from your leads. Whether it’s quarterly newsletters, monthly contests or offers of free information, send out mailers that give your leads a reason to call.
5. Utilize Your Phone - If your leads are ready for an agent, and someone other than you calls at just the right time, you just missed out on a client! Don’t be afraid to schedule monthly phone calls to leads, especially those with a more urgent need. Call broadcasting has also come a long way in recent years to allow you to automate calls and messages to clients, leaving you free to call those you know are home!

By following these 5 steps on a daily basis, there is no reason why you can’t become a real estate superstar in no time! It just takes diligence, hard work, and a commitment to regular follow up!

You can continue your real estate education by browsing these resources on the web - but be sure to check back soon as we begin to add free eBooks, PDFs, tools and more!

FREE RESOURCES

• RealtyBizCoach.com - This site offers training in real estate marketing, prospecting and lead generation, as well as a free 43-page Marketing Plan Guide.
• Professionals.NewHomeGuide.com - Get access to a variety of marketing tools to help communicate with clients and serve their needs better.
• RealtyBlogging.com - Information on effective real estate blogging, as well as lead generation, marketing and a variety of other topics.
• MarketingBlog.RealEstateGrowth.com - Provides information about prospecting, listing tips, sales tips, SEO and much, much more.

PAID RESOURCES*

• ArmingYourFaming.com - A great resource for eBooks on many topics: real estate marketing, SEO, lead generation, client resources and much, much more.
• MyRealEstateLetters.com - Get access to real estate letters written by pros to help you spend less time writing and more time growing your business.

*RealEstateMarketing.net does not necessarily endorse or guarantee results from these websites. Please research before you buy to ensure the information you get is what you were looking for.*